Many of the world’s best entrepreneurs are bad at fundraising. At first, I didn’t understand why, since the skills used in fundraising are many of the same skills used to create businesses. Over time, however, the reason these athletes underperform became clear. They don’t possess a fundamental understanding of the fundraising process. They have the skills, but not the knowledge.
My mission in writing this book is to illuminate the fundraising process so that engaging these venture capitalists is no longer like walking in the dark.
I will provide a detailed account of both the key steps in fundraising and the rationale behind them. The information should help entrepreneurs see through the eyes of the venture capital investor, enabling them to better understand motivations of investors and how best to engage them.
The book has become one of the highest rated books on venture capital. You can find it here.
“A practical guide from someone who has seen thousands of pitches — read it to get the inside track on how to get funded with the least amount of pain.”
JEFF BUSSGANG, General Partner | Author Flybridge Capital Partners | Mastering the VC Game.
“This is VERY CLEAR!”
JULIEN SMITH, NY Times Best Selling Author & Startup CEO Trust Agent, The Flinch | Stealth Startup.
“This book is a clear step-by-step guide to the funding process and a great reference for founders preparing for that rite of passage.”
ERICK SCHONFELD, Executive Producer | Former Editor DEMO | TechCrunch.
“The Fundraising Rules should be required reading for entrepreneurs raising a round of capital. These tools will increase your odds of successfully getting funded, raising the right amount of money at the right valuation, and starting off the relationship with your investors in the best possible way.”
JED KATZ, Managing Director | Co-Founder Javelin Venture Partners | Rent.net & Move.com.
