Many, but not all, “internet” companies provide services that can be delivered without technology. From ticketing to food delivery, there is an offline version of the experience.
If you’re starting a company that can be provided without the use of technology, you should aim to have the operation outpace the tech.
What do I mean by this?
Rather than building the perfect tech solution for the business before launching, simple start providing the service no matter how manual the effort is. There are two reasons for this:
- Jumping through the hoops of delivering the service will enable you to learn the nuances of the business and ensure that you’re building the right technology for your customers. This way you won’t end up guessing what technology to build, you’ll be able to build based off of your needs.
- Starting your operation immediately allows you to scale your operation without being delayed by slow development cycles. This will enable you to develop metrics and case studies, which will position you more effectively to raise the capital you need. Show investors operational progress and they’re more likely to invest.