The process of building businesses within large companies is not the same as launching a startup.
New divisions of large companies are typically well-resourced, enabling their general managers to put the entire operation in place before launching the service. In a startup, resource constraints require operators to build the company as they operate. To draw a parallel, for many building a division is like building a football stadium and then starting the season. The best way to launch a startup is to start playing football and then construct the stadium around the on-going games.
There’s good reason for this:
- With limited resources you can’t afford to make mistakes and simply rebuild the stadium later. By building as you go, you’ll make sure you’re building what the athletes and fans really want.
- Additionally, by jumping right into to the regular season you’ll be able to show the investors who will fund the creation of bleachers the fact that people are already playing on the field and that there are fans waiting to buy tickets. You’ll acquire the metrics you need along the way to be able to sell investors that the stadium will be a profitable investment.
In sum, if you’re shifting out of a big corporation be sure to re-calibrate your perspective on how to use resources before you start your company. If you’re not sure how, get help.