Varick North Logo 2015.04.24

Varick North Expands

We’ve been busy building over at Interplay.  A few months ago we announced Varick North, a marketing services company that is helping startups generate more revenue. Today we’re excited to announce that the company has expanded its offering to go beyond on-demand CMOs and a bench of marketing specialists.  The company is rolling out two [...]

Continue reading ›
Recent Posts:

Perspective On Competition


If you were an athlete as a kid you were probably trained at some level to view your competitors as enemies.  In a zero-sum world you have to beat the other team.  Rally cries to crush them might have hyped you up and visions of conquering your competitor were probably used as motivation to train [...]

Continue reading ›

New Family Member: Trumaker


Today, I’m excited to announce our investment in Trumaker (which we made this past summer). Trumaker is a very cool company, bringing custom casual/business casual shopping to the homes and offices of men who generally don’t like to go out to shop.  It’s simple.  Make an appointment, a stylist will come to you, take your [...]

Continue reading ›


The Fundraising Rules Cover – 2012.11

The Fundraising Rules

Many of the world’s best entrepreneurs are bad at fundraising. At first, I didn’t understand why, since the skills used in fundraising are many of the same skills used to create businesses. Over time, however, the reason these athletes underperform became clear. They don’t possess a fundamental understanding of the fundraising process. They have the skills, but not the knowledge.

My mission in writing this book is to illuminate the fundraising process so that engaging these venture capitalists is no longer like walking in the dark.

I will provide a detailed account of both the key steps in fundraising and the rationale behind them. The information should help entrepreneurs see through the eyes of the venture capital investor, enabling them to better understand motivations of investors and how best to engage them.

Get the Kindle Version

“A practical guide from someone who has seen thousands of pitches - read it to get the inside track on how to get funded with the least amount of pain.”

Jeff Bussgang, General Partner | Author Flybridge Capital Partners | Mastering the VC Game.

"This is VERY CLEAR!"

Julien Smith, NY Times Best Selling Author & Startup CEO Trust Agent, The Flinch | Stealth Startup.

"This book is a clear step-by-step guide to the funding process and a great reference for founders preparing for that rite of passage."

Erick Schonfeld, Executive Producer | Former Editor DEMO | TechCrunch.

"The Fundraising Rules should be required reading for entrepreneurs raising a round of capital. These tools will increase your odds of successfully getting funded, raising the right amount of money at the right valuation, and starting off the relationship with your investors in the best possible way."

Jed Katz, Managing Director | Co-Founder Javelin Venture Partners | &


I breathe startups.  Most of my closest friends are my business partners and a day painting a whiteboard is only second to a day with my family.

I’m addicted.  I’m a serial founder & investor.  I’m the Founder of Interplay Ventures and a co-founder of DevSpark, Founder Shield, Fulton WatersNomad FinancialTruman James,  TwentyPine, Varick NorthVenwise and others.

If you’re interested in using the same startup service providers that we use, we setup a site that will introduce you to them – check it out:  Venture Juice.

Here are some mottos I live by:

I think I’m having an impact.  My blog has reached enough folks to garner the attention and Business Insider who listed me as one of the 100 Most Influential Digital NYers.  I’ve also been included in the CVC30 – a list of the 30 most interesting members of the Columbia University startup community.  This blog has been syndicated or cited on, Mashable, Business Insider, OPENForum, AlwaysOn, PEHub, ReadWriteWeb, The Wall Street Journal and others.

As for interests, I really enjoy brainstorming new ideas, thinking about the future, tinkering with new technology, listening to rock ‘n roll, boxing, learning, documentaries and an occasional game of rock band.

I am married to my college sweetheart Laurie and have a daughter named Avery and a son named Austin.