Morrow Lane

New Family Member: Morrow Lane

Few founding teams have the skills to scale their company beyond friends, family and the early adopter crowd.  So what do founders do after mining their personal networks?  They need sophisticated sales and marketing operations, but there aren’t many good solutions available.  After having seen founders get stuck time and time again, we decided to [...]

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Documentary: FedUp – The Weight Epidemic

My long-time readers have probably noticed that I haven’t blogged about a documentary in quite awhile.  I haven’t stopped watching them and I still love a thoughtful documentary – I just haven’t been writing about them enough. I watched a rather popular one this weekend and wanted to make sure that you see if it [...]

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Fork in the Road

Winning: Use Service Providers That Can Advise You

To be successful as a founder you need to understand that entrepreneurship isn’t a marathon it’s merely 5,000 small steps.  And while 5,000 steps might seem like a lot, each step in isolation isn’t.  That perspective makes the idea of starting a company less daunting and enables founders to focus as they run the race. [...]

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New Family Member: CourseHero

Course Hero - Text Logo 155x100

We’re really excited to announce today that we invested in CourseHero, an awesome company that is helping students learn faster.  The platform specializes in helping students get access to relevant high-quality study materials for their specific courses. The company is led by Andrew Grauer, who transformed a 2006 dorm room vision of shared study resources [...]

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Truman James Expands & Launches Workspace Data Community

Truman James - Logo (High Def)

Truman James, the part of the Interplay mafia that partners with startups to identify, secure and create awesome workspaces has been staffing up.  Two rockstars recently joined the team. In addition to the new hires, Truman has partnered with Huddle Metrics, a wonderful startup that builds communities centered around data, to create a office space [...]

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The Fundraising Rules Cover – 2012.11

The Fundraising Rules

Many of the world’s best entrepreneurs are bad at fundraising. At first, I didn’t understand why, since the skills used in fundraising are many of the same skills used to create businesses. Over time, however, the reason these athletes underperform became clear. They don’t possess a fundamental understanding of the fundraising process. They have the skills, but not the knowledge.

My mission in writing this book is to illuminate the fundraising process so that engaging these venture capitalists is no longer like walking in the dark.

I will provide a detailed account of both the key steps in fundraising and the rationale behind them. The information should help entrepreneurs see through the eyes of the venture capital investor, enabling them to better understand motivations of investors and how best to engage them.

Get the Kindle Version

“A practical guide from someone who has seen thousands of pitches - read it to get the inside track on how to get funded with the least amount of pain.”

Jeff Bussgang, General Partner | Author Flybridge Capital Partners | Mastering the VC Game.

"This is VERY CLEAR!"

Julien Smith, NY Times Best Selling Author & Startup CEO Trust Agent, The Flinch | Stealth Startup.

"This book is a clear step-by-step guide to the funding process and a great reference for founders preparing for that rite of passage."

Erick Schonfeld, Executive Producer | Former Editor DEMO | TechCrunch.

"The Fundraising Rules should be required reading for entrepreneurs raising a round of capital. These tools will increase your odds of successfully getting funded, raising the right amount of money at the right valuation, and starting off the relationship with your investors in the best possible way."

Jed Katz, Managing Director | Co-Founder Javelin Venture Partners | &


I breathe startups.  Most of my closest friends are my business partners and a day painting a whiteboard is only second to a day with my family.

I’m addicted.  I’m a serial founder & investor.  I’m the Founder of Interplay Ventures and a co-founder of DevSpark, Founder ShieldNomad Financial, Morrow LaneTruman James,  TwentyPine, and Venwise.

If you’re interested in using the same startup service providers that we use, we setup a site that will introduce you to them – check it out:  Venture Juice.

Here are some mottos I live by:

I think I’m having an impact.  My blog has reached enough folks to garner the attention and Business Insider who listed me as one of the 100 Most Influential Digital NYers.  I’ve also been included in the CVC30 – a list of the 30 most interesting members of the Columbia University startup community.  This blog has been syndicated or cited on, Mashable, Business Insider, OPENForum, AlwaysOn, PEHub, ReadWriteWeb, The Wall Street Journal and others.

As for interests, I really enjoy brainstorming new ideas, tinkering with new technology, listening to pandora, boxing, teaching through NSOSP, documentaries and an occasional game of rock band.

I am married to my college sweetheart Laurie and have a daughter named Avery.